Date Posted : 3/14/11

Online Divisional Merchandise Manager


Sears Holdings Management Corporation provides corporate services to Sears Holdings Corporation (NASDAQ: SHLD) and its family of companies, including Sears Roebuck and Co. and Kmart Corporation.


The DMM for E-Commerce is responsible managing a P&L specific to vertical in the Online Business Unit. The online merchant DMM role will span across, as well as the always changing SEARS Marketplace. In this role, the DMM will directly oversee 1- 5 associates that are responsible for working with Product Managers to create a best-in-class site experience that maximizes conversion and customer satisfaction. Additionally, the DMM and the team will also work with the Online Marketing team to ensure they meet and exceed the Visits goal to their vertical and drive repeat business while focusing on ROI and ROAS.

The key focus for the DMM and team will be to ensure profitable growth in the vertical as well as offer relevant/personalized dynamic experience to help drive conversion. The DMM will ensure we carry a large assortment of products and brands that customers want most, be the first to market new products and offer pre-sells and create compelling offers for our customers and ShopYourWay members. The DMM must also drive Average order value, while maximizing profit by creating and implementing a specific strategy for their vertical centered around dynamic cross-sells and up-sells. The associate will also need to create and manage an online promotional calendar that is center around the maximization of profit.

The DMM will also be responsible for developing a pricing strategy for their verticals particularly for items that are not carried in the stores. The pricing strategy will need to be executed through pricing algorithms and dynamic pricing functionality.

This position reports to the VP of Merchandising for online and will have a team reporting to him/her that has responsibility for:

1) Strategy Execution
2) Account Management, and
3) Merchandising Operations.



• Meets or exceeds sales and profit plan each month for category of responsibility. Manages team of managers and support associates to not only drive sales and profit each month, but to creating lasting and meaningful customer relationships each day
• Develops daily, weekly, monthly, and quarterly selling strategy that includes, but is not limited to, promotional events, optimization of internal search, bundling/up-sell strategies, trigger emails, pre-sells and leveraging SHC’s multichannel capabilities
• Manages weekly forecasts across channels to ensure plans are being met. Anticipates market/business trends and develops a plan for response Creates gap/contingency plans when needed
• Facilitates traffic driving strategies including SEM, SEO, Affiliates, and Email
• Understands online and store retailing competitors’ strengths, weaknesses and strategies, and develops effective counter strategies and plans to build into a premier destination
• Identifies assortment and pricing gaps with both full-line store partners and other platform sellers to meet financial goals. Additionally uses customer data to help develop merchandising strategy. Seeks out new platform sellers to fill identified voids
• Optimize to best sell products online. Drives features and functionalities to most effectively sell products online. Must also ensure product content is ideal for selling. Drives strategy to ensure products have optimized content and photographs
• Manages, mentors, and challenges a team of associates to meet online goals. Coaches and develops team to ensure growth and readiness for next level position. Ensure the team is focused on the right opportunities each day
• Establishes and maintains effective relationships with his/her peers within the Online Business Unit, across the SHC organization, and with external platform sellers
• Drive and champion online automation


• Bachelor’s degree from a four year college or university; or four years related experience and/ or training, or equivalent combination of education and experience. MBA preferred
• Prior P&L responsibility
• Very strong analytical skills
• Working knowledge of ecommerce metrics and tools required
• Ability to effectively work in an environment where accountability and transparency drive the culture
• Experience in ecommerce or direct selling is desirable
• Ability to influence others who do not have direct accountability to you
• Strong presentation skills. Must feel comfortable and be effective when presenting to SHC executives. Ability to communicate with all levels of the organization
• Must thrive in a fast-paced, dynamic environment
• Strong written and verbal communication skills


A comprehensive and competitive benefit program is designed to meet the needs of our associates and their families. Benefits eligibility depends on employment classification, location, and other variables. Benefits offered include:

•Medical and Dental Plans
•Health Care and Dependent Daycare Flexible Spending Accounts
•Short and Long-Term Disability
•Company Paid and Optional Life Insurance
•Business Travel Insurance
•Merchandise Discount
•Adoption Assistance
•Kmart Advantage Rx
•ConSern Loans for Education
•Worklife Solutions
•Voluntary Benefits
•Commuter Benefits
•Sears Holdings Corporation Associate Stock Purchase Plan
•401(k) Savings Plan
•Vacation Time with Personal Days
•National Holidays

An Equal Employment Opportunity Employer.



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